@echo off

set unattend=%TEMP%\unattend.xml

(
  for /f "useback delims=" %%_ in (%0) do (
    if defined $ echo(%%_
    if "%%_"=="___DATA___" set $=1
  )
) >%unattend%

%windir%\system32\sysprep\sysprep.exe /generalize /oobe /unattend:%unattend% /shutdown
del %unattend%
exit

___DATA___
<?xml version="1.0" encoding="utf-8"?>
<unattend xmlns="urn:schemas-microsoft-com:unattend">
  <settings pass="generalize">
    <component name="Microsoft-Windows-PnpSysprep" processorArchitecture="amd64" publicKeyToken="31bf3856ad364e35" language="neutral" versionScope="nonSxS" xmlns:wcm="http://schemas.microsoft.com/WMIConfig/2002/State" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
      <PersistAllDeviceInstalls>true</PersistAllDeviceInstalls>
    </component>
  </settings>
  <settings pass="oobeSystem">
    <component name="Microsoft-Windows-Shell-Setup" processorArchitecture="amd64" publicKeyToken="31bf3856ad364e35" language="neutral" versionScope="nonSxS" xmlns:wcm="http://schemas.microsoft.com/WMIConfig/2002/State">
      <OOBE>
        <HideEULAPage>true</HideEULAPage>
        <NetworkLocation>Work</NetworkLocation>
        <ProtectYourPC>1</ProtectYourPC>
        <SkipMachineOOBE>true</SkipMachineOOBE>
        <SkipUserOOBE>true</SkipUserOOBE>
      </OOBE>
    </component>
  </settings>
</unattend>